Two Thoughtfully Crafted Ranges
Whether it is everyday sweet nursery sleep or grand festive celebrations, Itsyboo ensures 100% skin-friendly softness with zero scratchiness.
Daily Organic Infant Wear
Ultra-breathable, hypoallergenic 100% certified organic cotton. Features kimono wrap-arounds, fold-over scratch mittens, and 2-way midnight zippers.
- ✓ Flat-lock anti-chafing seams
- ✓ Nickel-free YKK snap buttons
- ✓ Wash-tested to stay buttery soft
Festive & Ethnic Baby Wear
Traditional charm crafted specifically for babies. Every kurta, dhoti, and festive frock is lined with 100% pure organic cotton so baby experiences zero itch from embroidery.
- ✓ 100% soft cotton inner lining
- ✓ Elasticated comfort-fit dhotis
- ✓ Lightweight, breathable festive weaves
Shop by Age
Find what you need
Explore curated categories across 100% organic cotton daily basics, nursery essentials and comfortable festive ethnic wear.
Gentle by design
Crafted with 100% certified organic cotton and soft-lined ethnic fabrics designed for joyful, irritation-free days.
Reef Print Half Sleeve Baby Kimono
Lentil Print Half Sleeve Baby Kimono
Fox Print Half Sleeve Baby Kimono
Half Sleeve Baby Kimono - Solids
Why mothers choose Itsyboo
Mindfully crafted with certified 100% organic cotton and zero-scratch design for happy, comfortable babies.
100% Certified Organic Cotton
Grown without synthetic pesticides or harsh chemical fertilizers. Naturally breathable, hypoallergenic, and ultra-gentle against delicate baby skin.
Zero Friction Flat Seams
No scratchy labels or rough stitching against tender skin. All ethnic and daily wear styles feature flat anti-chafing seams and lead-free snap buttons.
Crafted with Motherly Love
Founded by a mother who sought genuinely pure, rash-free everyday staples and itch-free ethnic wear. Rigorously wash-tested to maintain buttery softness.
Step 1
Everyday Onesies
100% pure organic cotton with nickel-free snaps
Step 2
Comfort Rompers
Breathable play suits designed for active baby kicks
Step 3
Nightsuits & Footsies
Cozy footed sleepsuits with 2-way midnight zippers
A Mother & Daughter Story
After 26 years of building Waterlemons, Shipi’s journey entered a new chapter in 2021, when her daughter, Pashya, joined the business.
Together, they launched Itsyboo by Waterlemons and began taking the brand online, bringing Shipi’s years of experience in children’s clothing into a new, digital-first space. But Pashya knew there was still much she wanted to learn.
Read the Full Story →
What Customers Are Saying
Read why over 15,000 mothers trust Itsyboo for their newborn’s comfort.
Spotted in Itsyboo
Tag us in your little one’s sweetest moments to be featured.
