Whether it is everyday sweet nursery sleep or grand festive celebrations, Itsyboo ensures 100% skin-friendly softness with zero scratchiness.
Ultra-breathable, hypoallergenic 100% certified organic cotton. Features kimono wrap-arounds, fold-over scratch mittens, and 2-way midnight zippers.
Traditional charm crafted specifically for babies. Every kurta, dhoti, and festive frock is lined with 100% pure organic cotton so baby experiences zero itch from embroidery.
Crafted with 100% certified organic cotton and soft-lined ethnic fabrics designed for joyful, irritation-free days.
Organic cotton, flat seams and careful finishing, so your baby stays comfortable.
Grown without synthetic pesticides or harsh chemical fertilizers. Naturally breathable, hypoallergenic and gentle on delicate baby skin.
No scratchy labels or rough stitching against tender skin. Our daily and festive styles have flat, anti-chafing seams and nickel-free snap buttons.
Itsyboo began with a mother’s search for pure, rash-free clothes for her children. Every piece is wash-tested to stay soft.
Read Our Story ↓
1st Pick
100% organic cotton, tie-up & snap convenience
2nd Pick
Breathable play suits designed for active baby kicks
3rd Pick
Cozy footed sleepsuits & soft hand-knit blankets
After 26 years of building Waterlemons, Shipi’s journey entered a new chapter in 2021, when her daughter, Pashya, joined the business.
Together, they launched Itsyboo by Waterlemons and began taking the brand online, bringing Shipi’s years of experience in children’s clothing into a new, digital-first space. But Pashya knew there was still much she wanted to learn.
Read why over 15,000 mothers trust Itsyboo for their newborn’s comfort.
Tag @itsyboo_waterlemons in your little one’s sweetest moments to be featured.
