A Mother & Daughter Story

A Time with Itsyboo

Itsyboo began over 26 years ago when Shipi searched for pure, breathable cotton for her children. In 2021, her daughter Pashya joined the brand after completing her Master's at Boston University, combining 26 years of children's manufacturing craftsmanship with modern sustainable branding.

Together, mother and daughter create conscious infant and kidswear - celebrating Indian artisan crafts, non-toxic certified dyes, and plastic-free packaging finished with plantable Tulsi seed tags.

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