The journey Waterlemons has covered is a long one, from being into retail, branching into getting nurseries done up at niche hospitals like La Femme, Rosewalk etc. Later moving on to exporting 100% organic baby wear to the US market.

Looking at the potential of the Indian market and the love to create sustainable, organic wear for our own children, Waterlemons has launched a label Itsyboo. At Itsyboo by Waterlemons we are following our passion to make infant and kids wear which is earth friendly, organic and sustainable. We encourage arts like block print, tie dye, kantha work to encourage artisans who have got lost in the age of digitalization. We manufacture these garments with love and care using certified Azo free dyes, vegetable printing. The snaps, zippers used are lead, phthalate, nickel free and are certified by world standards

 Wherever necessary we also use digital prints but made sure they are done with certified color, hence making it totally safe for our babies.

Our bedding sets are made of the softest muslin which are created by talented weavers of India

Also, to add, to our packaging is totally plastic free. We use muslin bags and the tags also have Tulsi seeds to promote plant growing and zero wastage and thus giving our bit to the environment